Title Block Analysis

Q: Q magazine's logo is very simple but effective. The name of the magazine is in white but inside a red box. This makes the logo stand out from the crowd and more likely to be seen over other magazines on the shelf. The use of the letter 'Q' was chosen as it is easy to remember and quite different from other magazine titles, this also be chosen for the purpose of standing out and being significant. It was originally titles 'Cue' as in the sense of cueing a record, ready to play, however this was changed so it is not associated with a snooker magazine. The way that the name of the logo is set out is that it is rather formal and neat, but also very bold and in-your-face and capitalised to make it stand out more which is the main purpose of the logo.

NME: Compared to 'Q' magazine's logo, 'NME' is much more bold and informal with their use of colours and font. the colour of the actual logo's name is bright red, very similar to the background of 'Q' magazine. This is to make the logo more noticeable from other magazines on the current market, combined with the contrasting white around the lettering to make it seem even more bold and noticeable, with the main reason behind the bold use of colours being for it to get noticed over the other magazines that out today. Surrounding this is a black background to make it even more significant. The wording is also capitalised to emphasise it, relating back to the purpose of making it stand out. 'NME' stands for New Musical Express. The purpose to this name is that it's associated with feeding you new musical information quickly, and that you must know about what they include in the magazine like it's important that they know. It can also be associated with the word 'enemy' which sounds like 'NME', which goes with the representation of the magazine as it does not conform to normal everyday music that people listen too (i.e. pop), therefore being an enemy to society and the norm.

Kerrang!: Like 'Q' and 'NME', 'Kerrang'! is also big and bold in order to make it stand out from the shelves. However with 'Kerrang!', as it appeals to more of a rockish target audience, the large use of the colour black detonates the more hard rock audience compared to the magazines I analysed above. The idea of the title block is to make is look rough and edgy to coordinate with the type of music their target audience are interested in. The two main colours that are used (black and white) are used especially as they both contrast each other which makes them stand out, therefore becoming noticeable compared to other magazines out there. This is symbolic to the readers of the magazine as the readers can be seen as loud, out-there and different as the music they enjoy is also all of those things. This concept of being different and standing out from the crowd is used well by 'Kerrang!' as the whole concept and root meaning of this magazine is about being different so if they were to fail at showing their individuality and standing out from other competitors (in both the magazine and music industry) then the whole point of the magazine would be wrong and nobody who enjoys the music that it features would buy it.

By Harry Luke Mulvany

Questionnaire Results

If you look at all my results above, you will see that all the information for the magazine that I am created has been finalised. Some examples of how the target audience have contributed to the creation of my magazine and how it relates to my chosen Genre would be how the audience thought 'Revolution' was the best title for my magazine based on the genre of Indie Pop. This is suitable for my magazine as the current Indie genre that is out today is about revolting again the norm of society and not conforming to what normal people in society listen to, therefore the title that was chosen reflects my chosen genre. 

Most options that the majority of target audience have chosen are very suitable for my magazine, for example how most people chose that my magazine should be £2.01 - £3 which corresponds with question 8 as most people like the thought of competitions and free stuff which would only be capable when the magazine is of a reasonable price and not £1 or Less in which the budget wouldn't allow the giving away of free things, etc. Due to the smart and corresponding choices of target audience and their votes, not many of my initial ideas that I had for my magazine have to change as they coincide with what the target audience want from my magazine, showing how in touch with the readership I was from the beginning and how I knew what the target audience would want in terms of my chosen genre.

By Harry Luke Mulvany

Magazine Questionnaire

SURVEY NOW CLOSED.
 By Harry Luke Mulvany

Ideal Reader Profile

My ideal reader is Tony Daniels. He lives in East London and is 16 years old. He is currently out of school after leaving in Year 11 and enjoys creating and producing music on his computer. When he gets older he is hoping to get some success from the music he produces. This magazine would be perfect for Tony as he makes music in the same genre as my magazine so he obviously enjoys it very much, and is inspired by artists such as Florence & The Machine (who was chosen as most preferred cover band) as she write all of her own music. He himself is also an up-and-coming artist with the music he is producing so the magazine is perfect for him as the audience said they would most like up-and-coming artists featured in the magazine just like him. He comes from a grade C2 family (skilled working class) on the NRS social grade.

This means that his family are mainly skilled manual workers. The magazine costs (which was chosen by the audience) £2.01 - £3, which can be expensive for some people who may be in the sector. However this price including the times in which the magazine is released is both beneficial to the buyer and also the seller as it is sold month instead of weekly, making it much more affordable yet allows the magazine to receive a good profit. To cater to my general target audience like Tony, my magazine will be informal as people in this sector are still working class even though they are skilled, which means they may have dropped out of school and got a more physical job of which they eventually became skilled in. This means that they may not be able to read as well as people in the higher sectors, therefore making it informal will benefit to my target audience like Tony as he also didn't pursue higher education after secondary school was over due to bad GCSE's.

By Harry Luke Mulvany

Magazine Proposal

My chosen genre for my magazine is Indie Pop, which is a genre of rock music which falls in the category of alternative rock and was formed in the early 1980's, coming off the back of the post-punk era. I have decided to have Indie Pop as there are many artists out there today in this genre which are gaining lots of media publicity, with it becoming more and more popular in the UK that is ever has been before. An example of Indie Pop artists that would be at the interests of the audience would be Florence & The Machine, Ellie Goulding, Calvin Harris, etc. My chosen audience for my magazine would be teenagers and young adults (aged 16-21) as they are likely to be most interested in Indie Pop music. The gender specification for the magazine is unisex with both elements for girls and boys. The location of the target audience would mostly be in the city as they have more access and informed knowledge about this relatively new type of music, however people living in the country may still find this magazine appealing as it gives them a taste of this increasingly popular genre and its specific individualism compared to other genres. I believe that there is a gap in the market for this magazine as this specific genre is as popular as it has ever been with and with more and more bands coming out of the woodwork that produce music in the category, they have many followers and counting therefore it would be silly not to exploit this growth of interest.

By Harry Luke Mulvany