My chosen genre for my magazine is Indie Pop, which is a genre of rock music which falls in the category of alternative rock and was formed in the early 1980's, coming off the back of the post-punk era. I have decided to have Indie Pop as there are many artists out there today in this genre which are gaining lots of media publicity, with it becoming more and more popular in the UK that is ever has been before. An example of Indie Pop artists that would be at the interests of the audience would be Florence & The Machine, Ellie Goulding, Calvin Harris, etc. My chosen audience for my magazine would be teenagers and young adults (aged 16-21) as they are likely to be most interested in Indie Pop music. The gender specification for the magazine is unisex with both elements for girls and boys. The location of the target audience would mostly be in the city as they have more access and informed knowledge about this relatively new type of music, however people living in the country may still find this magazine appealing as it gives them a taste of this increasingly popular genre and its specific individualism compared to other genres. I believe that there is a gap in the market for this magazine as this specific genre is as popular as it has ever been with and with more and more bands coming out of the woodwork that produce music in the category, they have many followers and counting therefore it would be silly not to exploit this growth of interest.
By Harry Luke Mulvany
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